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Event Details
Maximising traditional and online media to beat the downturn: A Porter Novelli guide for young, fast-growing enterprises
For UK start-ups and young, upcoming businesses, the economic downturn doesn’t have to be a threat. In fact, market conditions offer many exciting opportunities for businesses to emerge stronger and better equipped than before. Using the media – both on and off line - to best affect will be part of any winning strategy in riding the current storm and helping to prepare for the next upturn. How’s it done?
This is a great opportunity to learn how your business can benefit from the media during the current climate, for you to take part in a Q&A with some of the industry’s leading small business experts and network with likeminded entrepreneurs and marketers.
Join us on Wednesday 15th April from 9.30 at the Porter Novelli office to find out how from four highly respected industry figures:
· Mike Southon – Financial Times enterprise columnist and founder of entrepreneur website, Beermat.biz (http://www.beermat.biz/)
o 'Preparing for the Next Upturn' – how to harness the media to survive the current recession, and prepare for better times ahead
· John Holliday – Senior Producer, Sky News
o The Sky News Perspective – how the Jeff Randall Show views the ‘story’
· Jonathan Simnett – Global Communications Director, SpinVox (and Senior Advisor at Ariadne Capital)
o Using communications to attract capital for business growth stage
· Mat Morrison – Global Head of Digital, Porter Novelli
o ‘The Integration Triangle’ – using digital channels in association with others to get highest value from media campaigns
Who should attend? Entrepreneurs, founders of young, fast-growing businesses and senior marketers.
The event is FREE, so please RSVP to the sender or visit http://maximisingthemedia.eventbrite.com to confirm your place.
For more information, please contact Annie Donald (annie.donald@porternovelli.co.uk | 020 7853 2221)
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When & Where
Porter Novelli
Wednesday, April 15, 2009 from 9:30 AM to 12:00 PM (GMT)
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